Domino’s Pizza in Russia seems to have severely underestimated the lengths to which people will go to for free pizza. On Tuesday, the pizza chain was forced to end a promotional offer in Russia which promised customers free pizza for life if they got the brand’s logo tattooed “in a prominent place” on their body, reports the New York Post. The promotion – which was supposed to run for two months – was abruptly ended after just five days as hundreds of people began to get themselves inked with the popular red and blue Domino’s logo.
In a post on Russian social media website Vkontakte, the company announced that only the first 350 people with tattoos would be awarded with free pizzas.
The announcement came after Instagram was flooded with pictures of people showing off their tattoos: