The last two months of the year will see the release of two of the biggest and riskiest films made in India till date i.e. 2.0 and Zero. Without any doubts, there is a lot of anticipation among the fans as well as neutral audience for the two films, and the things are expected to heat up further as they near the release date.
The promotional campaign for 2.0 starring Rajinikanth and Akshay Kumar in lead starts on 13th September 2018 with a teaser launch whereas the marketing campaign of Zero starring Shah Rukh Khan, Anushka Sharma and Katrina Kaif has already started long back with two teasers already up on the digital platform. The team of two films have made an attempt to go global and come up with something that stands comparable with the films made by the Hollywood Film Industry.
Talking about 2.0 first, the Shankar Directorial is by far the costliest Indian film made till date. The production budget of the film is approximately Rs 540 crore ($75 Million), which is higher than combined budget of Baahubali: The Beginning and Baahubali: The Conclusion. To put things to perspective further, 2.0 is the 9th costliest Non-Hollywood film in the world. The film was announced long back in 2016, and production process took quite some time as the makers were firm on making a product that indeed has never seen before visuals for the Indian audience.
2.0 is also the first Indian film that is not just releasing in 3D and IMAX 3D, but also completely shot in the 3D and IMAX 3D format. If 2.0 connects with the global audience, it would enable a lot other film makers to take the risk and mount the film on a never seen before scale without worrying much about the recovery. The film-makers have still not explored the potential of Indian Market, and if a global film like 2.0 succeeds, the day isn’t far when we get the resources to make the costliest Non-Hollywood film in the world. As Rakesh Roshan said once, we have enough talent to make a superhero film better than Hollywood, but we lag behind in terms of technology and budget.